article marketing

Article marketing is another effective way to market your life science company online. It’s a simple form of content marketing. First write a short article that solves a problem for your target market (with a link to your website in the article). Then submit it to an article directory.

Having your article on a credible, high traffic article directory like, or can help to improve your website rank with Google. It also helps your site to get targeted traffic from people searching the directory.

Here’s an example: you want to sell statistical software for clinical trials. You could right an article about the most important things to look for in choosing clinical trial software with a link to your website at the bottom of the article.

If you’ve already read what I have to say about press releases, you may be wondering how article marketing is different…or why should you bother doing a press release and article marketing? In both cases you’re basically submitting an article to a central source on the internet for distribution right?

Yes, you are submitting an article in both cases, but the channels that article go through are different. The press release makes your article available to one set of internet users through distribution, while the article directory makes your article available to a different set of users who visit the directory looking for information. While some of the people who see the press release and article directory may be the same, many are likely to be different. Therefore, by submitting your content to both a press release and an article directory, you are reaching a larger audience.  And since submitting to an article directory is free, you have nothing to loose other than the time it takes you to submit the article.

Here are a few tips to help you get the most out of submitting your article:

  • Focus on content that solves a problem for your target market.
  • Keep the article short, 350 to 500 words.
  • Add a strong call to action at the end of your article with a link directing the reader to your website.

Follow these practices and you’ll be well on your way to driving targeted traffic to your website.

Share →

Leave a Reply

Your email address will not be published. Required fields are marked *

Biotech Marketing Guide
Inbound Marketing Calculator
10 Ways to Get Found Online