TGA SciencesProblem:

TGA Sciences, Inc. is a contract research organization (CRO) providing the Pharmaceutical, Biotechnology and Academic communities a comprehensive range of laboratory services in support of basic research and development as well as for clinical studies. TGA was interested in updating Google Adwords campaigns and exploring additional marketing strategies related to the campaigns.

Solution:

Empirical began the process by working with TGA to discuss the reasoning and goals for the Google Adwords campaigns. After developing a solid understanding of business goals, Empirical made an extensive evaluation of the current campaigns with a focus on what was working and areas for improvement. Empirical then utilized the data to create a detailed report for senior management outlining the current strengths of the campaigns, recommendations for improvements, and suggestions for additional marketing initiatives that would complement the Adwords campaigns.

Results:

The data produced from the research provided TGA Sciences with numerous recommendations for improvements to their Google Adwords campaigns requiring minimal time and cost to the company. Empirical was then re-hired to implement the recommendations. Just a few weeks into the updates, TGA is already beginning to experience an improvement in the number of visitors to their website.

Services Fulfilled:

• Google Adwords

• Market Research

• Marketing Consultation

“I met George at an industry event and immediately found him to be knowledgeable in the areas of business development and marketing. George reviewed our Google Adwords campaign and suggested changes that we feel will really pay off in future sales for the company. He has exhibited a real understanding of the campaigns that we have in place and are delighted by his suggestions, enthusiasm and personal service. Since then, we have hired George on a consultant basis to upgrade our campaigns and we look forward to a long fruitful relationship with George and his company. “

Michael Settles, President 
TGA Sciences, Inc.

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