Just 3 out of 80

Was just reviewing the following list of 80 contract research & manufacturing organization members of the Massachusetts Biotechnology Council. In a Google search for “contract research organization”, Veristat was the only CRO from this list that showed up on the first page for organic search results…SciAn and Cyprotex were the only CRO’s that showed up in the first page for pay per click results. This 3 out of 80 search result suggest to me two possibilities 1) either these CRO’s have so much good business, they don’t need to invest in effective internet marketing 2) or they need to improve their CRO marketing process.

Aberjona Laboratories
Abpro
Affinity Life Sciences, Inc.
Agrenetics
Anoixis Corporation
Aptiv Solutions
Asaman Inc.
Ash Stevens, Inc.
Avecia Biotechnology, Inc.
Beta-Pro LLC
Bio-Concept Laboratories
Biomedical Research Models, Inc
Biomodels, LLC
Biotrofix, Inc.
Blue Sky Biotech, Inc.
Blue Stream Laboratories
BostonAnalytical, Inc.
CambridgeBiomedical Inc.
Capsugel
Cardiovascular Clinical Studies, Inc.
Catalent Pharma Solutions
CE3, Inc.
Certus International
Chemic Laboratories, Inc.
Clinquest, Inc.
CNH Technologies, Inc.
Covance Inc.
CSCS Corporation
Cyprotex Discovery Limited
Diagnosearch Life Sciences, Inc.
Elucida Research LLC
Exemplar Pharma LLC
Formatech, Inc.
Gallus Biopharmaceuticals LLC
Gentris Corporation
GLSynthesis, Inc.
Huntingdon Life Sciences
Hybrid Silica Technologies, Inc.
i2 Chem, Inc.
Laureate Biopharma
Lonza Biologics, Inc.
MedChem Partners
Microtest Laboratories, Inc.
NERI (New EnglandResearch Institutes, Inc.)
NSF Pharmalytica Services
Organix, Inc.
Overbrook Scientific Inc.
P.P. Manufacturing Corporation
Paragon Biomedical
PAREXEL International Corp.
PCI Synthesis
Pharmalucence, Inc.
Phylonix Pharmaceuticals, Inc.
Pion Inc.
Piramal Healthcare
PolyOrg, Inc.
PRA International
ProCrysta Biologix Inc.,
ProMedDx, LLC
ProMedica CRC, Inc.
PROMETRIKA, LLC
PSI
Rilas Technologies
SBH Sciences, Inc.
SciAn Services
SCIVAX USA, INC.
Sistemic Ltd
Smithers Viscient, Smithers Pharma Services
Tetragenetics, Inc.
TGA Sciences, Inc.
Toxikon Corporation
United BioSource Corporation
United StatesBiological
Veeda Oncology
Velesco Pharmaceutical Service
Veristat, Inc.
ViviSource Laboratories Inc
VivoPath, LLC
Wolfe Laboratories, Inc.
Xtal Biostructures Inc.

So how do you get listed at the top of search engine results and drive more targeted visitors to your website?

Here are two suggestions:

1) Improve Organic Search Results. Make sure you have a blog on your website and start creating interesting online content that solves a problem for your target market. Optimize the content to include keywords so that it gets picked up by search engines, ranked on the first page of a search, and leads targeted visitors back to your website. Post content regularly, at least 1x/week. Don’t forget to also share that content on social media accounts, to reach a wider audience. And while your at it, use some of that content to produce additional forms of online content to attract a wider audience, like a Youtube video, article marketing, and a press release.

2) Improve Pay Per Click Results. Try running a pay per click campaign for your keywords in any or all of the major search engines (Google, Yahoo!, and Bing). It can generate some great targeted traffic for your CRO. Check out Google Adwords and Microsoft Adcenter for pricing and other details. Since Google is the most popular search engine, you may want to start there. Keep in mind, organic search will require a greater investment of time, but will also provide a greater ROI (organic search content stays on the web indefinitely while pay per click ads only last for as long as you run the ad).

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