Below is a small sample of U.S.and Canadian companies listed under the agricultural biotechnology industry sector at http://www.biospace.com. I was a little suprised to discover that none of these companies show up on the first page of a Google search result for “agricultural biotechnology”, “agricultural biotechnology companies”, or “agricultural biotechnology products”…not in either pay per click advertising or organic search results.
A strong internet marketing strategy can put your agricultural biotech company in front of the people who are already searching for your product or service (or a similar product/service). Investing time and budget in inbound marketing will translate to more leads and customers for you! Here are a few tips to get started.
Get found online by your target market. Create quality online content that solves a problem for your target market, shows up in their search engine results, and leads them back to your website.
Start with a blog. Make sure you have a blog on your website. Create content as mentioned above and post it regularly, at least 1x/week. Include keywords for your target market in the content so that it gets picked up by search engines, ranked on the first page of a search, and ultimately viewed by your target market.
Don’t forget to also share that content on social media accounts, to reach a wider audience. And while your at it, use some of that content to produce additional forms of online content like a Youtube video, article marketing, and a press release.