Your life science marketing program wouldn’t be complete without a content marketing strategy. Content marketing can provide a rich source of well-written, seo-optimized content for blogs, white papers, landing pages, email communications, press releases and website pages.
Blog posts that solve a problem for your target market, and are published regularly, will attract both new and returning visitors to your website. These blog posts will also provide the foundation for capturing leads and converting them to customers.
Good content builds trust with potential customers by providing valuable insights and information. Consistent blogging, combined with social media promotion, will build brand awareness and visitor loyalty. Many companies find it challenging to blog at a level necessary to achieve their goals. However, sharing good, consistent content will pay off in ROI.
Here are a few tips to maximize your content marketing strategy:
- Brainstorm on topics of interest to your target audience
- Develop a blog strategy
- Create and manage a blog publication schedule
- Make the time to research and write blog articles at least 1x/week
- Use Keyword (SEO) optimization for all your content
An important part of any effective content marketing strategy is creating advanced content. One of the best ways to attract visitors to your website and capture them as leads is to create targeted, interesting advanced content like e-books, whitepapers, and videos. Visitors will offer contact information for the opportunity to read interesting reports and analysis. They will do the same for videos that look interesting or helpful.