There are several good blogs out there for the pharmaceutical industry. Here’s a list of three that I really like.
Pharmaguy (@pharmaguy) – also known as John Mack – is the Publisher and Editor ofPharma Marketing Blog and Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives.
I particularly like a recent post titled, Double Dip in DTC Spending Plus 33% Drop in Internet Display Ad Spending. Some great information about trends in pharmaceutical advertising spending, together with some nice graphs.
Ed Silverman is creator and editor of Pharmalot. Mr. Silverman is a prize-winning journalist who has covered the pharmaceutical industry for the past 16 years. In addition to editing Pharmalot, he is currently an editor-at-large for Med Ad News and R&D Directions.
I liked one of today’s articles, How To Get People To Fill Their Prescriptions . In this post Ed reviews an interesting study funded by CVS/Caremark. Among their findings, the study authors say that more people would go the distance if prescriptions were transmitted electronically from doctor to pharmacy.
Eye on FDA is published by Mark Senak of Fleishman-Hillard’s Washington,D.C. Office. For the past several years, Mr. Senak has been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. Senak created this blog to express his own personal thoughts and analyses about the changing regulatory and communication environment within the industry.
I like the Weekly Roundup – 10/21/11 which does a nice job of summarizing relevant hot topics for that week. For example, the 10/21 post reviewed IOM Issues Brief on Front of Package Nutrition Labeling, Keeping Pace with Pacemakers, Abbott Announces A Division Into Two.
All three of the above are professional bloggers offering interesting, relevant, and consistent content on their blogs. I recommend checking out these blogs next time you’re looking for news, trends, and other relevant information about the pharmaceutical industry.